Posted by: influencenyc on: January 14, 2010
In a Wall Street Journal article this week there is a story about a company that decided to cut their spending on a printed direct mail compaign that they had been doing for years. They thought they could move to electronic email to get their message out but found that their business saw a 25% drop in revenue which they linked (via customer feedback) to not having sent out the direct mail. This is a message that we are starting to heard from some of our other customers here at Influence Graphics. Seems that for advertising, the move to electronic messaging is not always well received by potential customers. We have had several of our customers who last year abandon their printed promotional materials to save money only to return to printed direct mail and promotional brochures after hearing from their customers that they do not want to receive this type of material in their inbox. Print works!
Posted by: influencenyc on: December 18, 2009
Received an interesting note from a new customer this morning. Some of the names have been changed to protect the real identities. The customer said……
“I recently ordered business cards from V#$% print online. The quality of the cards were terrrible. Therefore, I’m looking to have higher quality cards printed. What’s the cost for a standard business card with high quality paper and professional quality printing?”
We hear this a lot. At the end of the day you really don’t save much money using those online print companies that are processing 30,000 orders a day. Influence Graphics is local and provides fast, high quality, digital and offset printing as well as variable data printing and graphic design.
Posted by: influencenyc on: December 18, 2009
According to Google, during the last 30 day period 88,874 people found our business map listing and if that number 4,167 asked for directions or other information about Influence Graphics. We received a nice sign from Google (which is now affixed to our front door) designating our office as a “Favorite Place on Google”
Posted by: influencenyc on: December 8, 2009
It’s that time of year again. Time to get your holiday cards printed and in the mail. Influence Graphics is ready to assist you. We can print your holiday card design or you can pick from a variety of templates we have available on our website. We specialize in high quality, short run printing including envelopes.
Posted by: influencenyc on: November 6, 2009
Influence Graphics has moved and expanded it’s short run digital and large format printing operations three subway stops away to a new 12,000 facility in Long Island City. In addition, we have moved our NYC Manhattan sales office next door to 45 West 45th Street on the 8th Floor. We now have the best of both worlds….a large, well equipped production facility conveniently located only 10 minutes away from our NYC customers and a sales office in the heart of midtown Manhattan where customers can meet with our experienced customer service representatives to review a job and and pick up their completed projects.
Our new facility boasts 2 HP Indigo presses, a Karat 28″ waterless (digital front end) press, a 2 color offset press, a Oce Light Jet Digital C printer, 3 HP Inkjet printers, Mamaki and Roland Solvent printers along with a complete array of finishing equipment.
Influence Graphics specializes in fast turnaround, short run digital printing, offset printing, large format poster and banner printing (inkjet and digital C prints) for the New York City market.
Posted by: influencenyc on: September 18, 2009
Visited the Print 09 trade show in Chicago this week. How the industry has changed! 8 years ago went I first started going to this trade show it was all about offset printing. There were hundreds of booths with vendors that supported the offset equipment (gears, blankets, platemakers, etc.). The big booths were full of heavy iron equipment churning out printed paper by the ton. The digital equipment vendors all had smaller booths and were on the sidelines. This year the show was all about digital. The offset booths had one piece of equipment at the most. The big names in offset equipment had very little traffic in their booths. By contrast HP with their Indigo line of digital equipment and Xerox with their iGen digital equipment had very busy booths with demonstrations of their latest technologies. MGI was demonstrating their new digital press which drew a lot of interest. In addition there was in big increase in the number of software vendors supporting the digital presses. A very different show then in years past! Kodak even decided not to bring a single piece of equipment to the show choosing instead to put on a high tech media show.
Influence Graphics New York uses the HP Indigo digital press for all of it’s short run digital printing
Posted by: influencenyc on: September 2, 2009
This past week Influence Graphics completed a large order of 40,000 catalogs that were printed for Kremer Pigments. Influence handled the complete job from offset printing, postal database cleansing, address inkjeting to mailing. For more information on how Influence Graphics can help you with your digital or offset printing requirements in New York City please give us a call at 212-354-6123
Posted by: influencenyc on: August 13, 2009
We’d like to congratulate White & Case, a long time client of Influence Graphics on their award for corporate identity graphic design from the Graphic Design USA organization. Influence Graphics printed the designs on our digital offset HP Indigo digital press. Influence Graphics provides short run digital printing for customers in the New York City, tri state area.
Posted by: influencenyc on: July 29, 2009
Ok, well maybe they weren’t real angels but Us Angels, designers of one-of-a-kind special occasion dresses for little girls worked with Influence Graphics for digital offset printing of their “look books” to showcase their collection as well as printing large format posters of individual product shots. Their product line is adorable! If you or someone you know is in the market for a special occasion dress for a childhood milestone event, check out their collection.
Posted by: influencenyc on: July 15, 2009
Mayor Michael Bloomberg’s office came to Influence Graphics for help in printing batches of digital photos that are taken at various city functions. Seems everybody wants a picture taken of themselves shaking hands with the popular mayor. Every major event such as a parade results in hundreds of pictures taken of the mayor with his constituents and each one of them wants a keepsake photo. Influence Graphics uses in HP Indigo digital press to print the high quality photos which are then distributed to the constituents.
