Influence Graphics NYC

Quick Printing magazine has named Influence Graphics to it’s 2012 list of the Top 100 Printing Companies in the United States.  View the list here.

The NFL opens a first ever popup store in New York City today.  Influence Graphics supplied large format graphics on short notice for the store.  In addition to printing and mounting the graphics, Influence Graphics was called on to install the graphics in the pop up store.

 

 

Influence Graphics has been named to the 2011 Inc. 5000 list of the fastest growing private companies in America.  The 2011 list which was announced today places Influence Graphics in the position of 3,627 on the list of the 5,000 fastest growing private companies in America.  We are very proud that even through these tough economic times we’ve been able to grow our business and offer new services and technologies to our customers.  However, it’s not just machines and technology that contribute to our success.  We have a dedicated staff of experienced and highly skilled technicians that work feverishly to produce our customers requests each and every day.  85% of our customer requests are completed within 12 hours of receipt (many in just a couple of hours!).  Thank you Inc. magazine for the honor.

Influence Graphics provides short run, high quality digital and offset printing as well as large format poster and banner printing.

Influence Graphics has launched a new new website that allows customers in the New York City area to order overnight business cards for only $65.  If a customer places an order through the website by 3pm they can pick up their finished business cards the next morning at 11Am at the company’s midtown office location.  Customers have the ability to either upload their own design or they can select a template offered on the site and customize it online.  For customers who want high quality business cards overnight in New York City, this is a great way for them to get the turnaround they need at a reasonable price.  By ordering business cards online customers save Influence Graphics production costs (the files bypass the customer service and prepress departments and go directly to the press) and so Influence Graphics can pass the savings onto our customers.

All business cards ordered through the site are printed on our HP 5500 Indigo Digital Press on premium cover stock papers.

The new website is http://overnight-business-cards-new-york.com

Many of our customers have the need to order the same printed products over and over again.  This includes business cards, sell sheets, brochures, post cards and  much more.  With our new web to print software we are able to offer our corporate customers their own company branded, convenient and secure online ordering storefronts. Storefronts are password protected so only employees authorized to order documents may gain access to the site.  Additionally there is a built in approval process so a notification email is automatically sent to the designated approver within the customers organization.

Documents that our customers routinely need to order are coded and uploaded into their storefronts.  We code the documents to allow them to be edited within the storefront by the customers employees.  For example, when a new employee needs business cards they are directed to log onto the storefront and they select the company’s business card to customize.  They enter their name, title, phone, email address, etc. as well as the quantity of cards they need.  A PDF of what the card will look like is then generated for the employee to approve.  Once they verify that  the PDF is correct the order is submitted and awaits approval by their manager (or whomever is designated for that account).  When the supervisor releases the order Influence Graphics gets an automatic notification that a new order is pending.  For more information about web to print visit this Wikipedia page http://en.wikipedia.org/wiki/Web-to-print

Because web to print storefront ordering lowers our cost of doing business we are able to pass those cost savings onto our customers.  In many cases the convenience of having employees order directly also saves time and money on our customers side also.

If you’d like to discuss whether web to print ordering for your corporation makes sense, give us a call and speak to one of our customer service representatives.  We can give you a demonstration of how the system works and talk to you about the cost savings your company might realize.

Influence Graphics, the leader in digital printing in New York City completed it’s 1,000th business card order in the past 12 month period.  While it’s no secret that many of our customers can order their business cards cheaper from some far away online printer, the fact that we are based right here in the big apple appeals to our customers.  The bulk of our 1,000 orders are for overnight business card printing.  New York is the city that never sleeps and hence customers need rush business card printing IN New York City.  Customers tell us that they want to work with a local company who cares about their order.  At Influence Graphics we pride ourselves in giving our customers the  highest quality customer service possible because we want our customers to become repeat customers.  Influence Graphics specializes in short run, fast turnaround jobs combined with high quality printing.  We offer digital printing, offset printing and large format poster and banner printing for the New York City metro area.

Print Production is migrating from offset to digital and for good reason.  With today’s fast paced world your company’s marketing materials need to be updated frequently.  Therefore, it makes no sense to print large quantities of your company brochures, flyers, booklets or sell sheets.  With todays advanced digital printing equipment you can get high quality, cost effective, short run printing done much faster than offset printing.  Statistics show that 30 to40 percent of offset printed materials get thrown away because they become obsolete.  So even though digital printing has a higher cost per finished unit, in the big picture it is more cost effective because you only print what you need, when you need it.  Many companies find their annual printing costs go down after they have switched to digital printing.

If your company needs digital printing in New York City we’d hope you’d consider printing with Influence Graphics.  Our HP Indigo digital presses will give you the highest quality printing available. We print business cards, brochures, booklets, postcards, catalogs and even large format posters and banners.  Stop in to our sales office at 45 West 45th Street and see samples of our work and speak to one of our experienced customer service representatives.

Influence Graphics has just taken delivery of our second HP Indigo press.  We have purchased a 5 color Indigo 5500 digital press with options for white ink and up to 18pt paper capability.  This new press will double our digital printing capacity and allow us to provide even faster printing services to our customers here in New York City.

Our new press

Installation of our new press

I traveled to Graph Expo last week.  For those of you that don’t know, Graph Expo is the major printing trade show in North America and it is held in Chicago every October.  When I first starting going to Graph Expo 11 years ago I was so enamored with all the “iron” on the show floor.  Everything about the show centered on offset printing.  Digital was a novelty.  There were usually a dozen huge offset presses running that churned out a rhythm of industrial music as they printed thousands of sheet of samples.  It always felt like money was being printed with all the excitement.  I remember talking to the technicians operating the equipment and asking them how long it took to ship the giant presses to Chicago and get them operational.  They told we they started the process months before the show.  Well this year is the first year that there was not one major offset press on the show floor (I think I did see one small 4 color press somewhere).  Heidelberg, the biggest and oldest press manufacture in the world did not even bother to attend the show.  No, this year’s show was all about digital.  HP Indigo occupied the booth that was Heidelberg’s for many years.  Even the sounds of the show floor were different….a lighter digital printing sounds versus the heavy beat of the offset presses.  So here we are 11 years later and digital printing has changed the face of the industry.  And it will continue to change as digital presses continue to evolve.  We are seeing more and more inkjet technology being employed in most of the new presses.  The good news is that in this age of being environmentally responsible, digital printing is much more of “green” than traditional offset printing.  Those giant offset presses I remember at Graph Expo use to have huge waste bins that were constantly being carted off with “make ready” sheets (the paper used to get the press printing up to full speed that were not usable).  Today digital printers have no or very little “make ready” and the inks they use for the most part don’t contain to VOC’s (volatile chemical compounds) found in most offset inks.  So change is good!  Digital printing allows our customers to print only what they need in smaller quantities, with less waste and faster turnaround.  Digital printing also makes variable data printing possible where every printed document contains a personalized message to the recipient.  So whether it’s a postcard, brochure, flyer, booklet, invitation, business cards or any other rush printing product, Influence Graphics digital printing facility can product high quality, overnight printing for customers in the New York City metro area.

Influence Graphics has  taken delivery on a new Duplo automated perfect binding machine.  The high speed and precision engineering of the Duplo Perfect Binder makes it the most productive and cost-efficient perfect binder in its class. The fully automatic and single clamp design allows output of up to an impressive 525 cycles per hour.  The user-friendly touchscreen control panel simplifies operation and provides many useful features to augment production. An easy-to-use touchscreen monitor allows the operator to quickly adjust, program, and save up to 20 diff erent jobs. Such state-of-the-art automation reduces set-up time and cost and requires minimal operator skills, making the Duplo ideal for short run and variable data productions.

Influence Graphics provides fast, on demand, short run, digital printing to the New York City metropolitan area.  We also offer large format, inkjet and Digital C printing as well as mounting and lamination services.